Self publishing marketing strategies

Then today, im going to share four book marketing and promotion strategies. After publishing your book, youll want to promote it to prospective readers. The book marketing strategy i used to sell over 400 books in 10 days. Book marketing consultant tim grahl defines your platform as whatever plan and methods you use to connect with readers and sell books. The biggest challenge faced by new selfpublishers is predicting what kind of marketing effort they need to get the word out about their book. And even if someone is assisting you with the taskwhether a publishing. It will assign dates to each task, and give you a clear schedule of things to do. When you decide to selfpublish a book, you are signing up for all the duties a traditional publisher would typically take on. And it provides a host of tools for indie authors to maximize their. Instead of paying to have hundreds of copies printed at once, your book is. You can promote your book yourself with email, websites, and other outreach. Use features like bookmarks, note taking and highlighting while reading author unleashed.

Even after youre finished writing the book, you still have to figure. However, there is one component that remains a stumbling block getting your books to sell. Our professional publishing staff can guide you toward selecting the right marketing. Consider hiring a professional for those areas of your plan that you dont feel qualified to complete.

This is true for traditionally published authors as well as those who are self publishing. If you want to create a book that looks truly professional. Here are several book marketing strategies indie authors can employ to help. Join the indie author and self publishing community at facebook. And here at selfpublishing school, you first have to learn the truth before taking action. Self published authors often create video trailers to advertise their books online, and amazons author pages give you a place to feature them. How to sell more books on amazon self publishing school. Great marketing strategies for selfpublishing writers. Printondemand services like ingramspark are some of the most costeffective methods of distribution for selfpublishing a book. Use features like bookmarks, note taking and highlighting while reading amazon ads unleashed.

The 4 best strategies for savvy selfpublishers writers. Online, selfpublishers are more easily able to compete with fullfledged publishing. Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to self publish. Advanced publishing and marketing strategies for indie authors self publishing guide book 3 kindle edition by ryan, robert j download it once and read it on your kindle device, pc, phones or tablets. Join the amazon associates program to earn an additional 4%. Metadata is the piece of information that will differentiate your ebook from the rest and definitely should be part of your book marketing strategies. Scott allan is a student success coach and inhouse content creator here at self publishing school.

Marketing selfpublished books explained in 9 basic steps. Advanced marketing strategies selfpublishing school. My traffic is tiny, but 30% is recurring and about 50% is coming. Marketing is how you reach your readersregardless of whether youre publishing independently, through a digital or small press, or in the big leagues.

The most important thing about a book marketing strategy is to have one. Do you enjoy the content on self publishing with dale. Whatever your goals for publishing a book, the way you promote it needs to fit around them. Identify your audience and keep that readership in mind for every aspect of your marketing plan. For example, if you want to make the new york times bestseller list, you have to sell thousands. How to selfpublish a bestseller the startup medium. Marketing a book is a complex part of the overall publishing process and takes proper planning. It doesnt take an expert to realize that publishing a book is a brutal process. Metadata is the piece of information that will differentiate your ebook from the rest and definitely should be. Before your book launch, you need a book marketing plan.

In general, the function of a book marketing department in a traditional publishing house is to help the various sales departments get your book in front of bookstore buyers, book distributors and other channels, to make sure your book is available and ideally displayed and promoted through them to the consumer public. The ultimate book marketing timeline for indie authors ingramspark. However, if you dont get the following nine marketing strategy basics right first, you could be wasting a lot of your time, energy and money. There are hundreds of ways to market selfpublished books. How i sold over half a million booksmy self publishing story and my top tips for success i am so excited to be talking about this today, because i know a lot of you have. Traditional publishers added value by acting as filter. Marketing a book as a self published author can be a scary prospect. What to include in your book marketing strategy ingramspark. Debbie has been publishing books and digital products online in 2010. Yes, its common sense, but if youre going to selfpublish a book, you.

Online, selfpublishers are more easily able to compete with fullfledged publishing companies. She makes a fulltime income online by creating and marketing awesome content online. Once you are certain of your intended audience, archway publishing can help you select a categoryspecific publishing package with marketing services designed to meet your needs. And it provides a host of tools for indie authors to maximize their visibility and reach. There are lots of tasks youre going to be doing yourself regardless. Self publishing is not a new phenomenon anymore as it has now become an integral part of the publishing industry. Advanced publishing and marketing strategies for indie authors self. Marketing your book for selfpublishers and indie authors. How to use amazon marketing services for kindle publishing books. For the foreseeable future, amazon remains your best bet for attaining selfpublishing success. Here are a few specific ways to utilize those tools to your advantage. Varied pricing in self publishing, awareness and marketing. Ive seen firsthand that a strong grounding in online book marketing makes a decisive difference to any books ability to succeed in the market.

In the old days, the publishing business was limited by shelf space, printingpress time, and industry expertise. Social media book marketing strategies, with rachel thompson. Advanced publishing and marketing strategies for indie authors self publishing. Advanced publishing and marketing strategies for indie authors self publishing guide book 1 kindle edition by ryan, robert j download it once and read it on your kindle device, pc, phones or tablets. Successfully marketing selfpublished books will work if get the basics right. It might seem overwhelming in the beginning, but taking the first step is the hardest part. Incorporate your brand in every aspect of marketing. For authors who simply want to hand their manuscript over to someone else. For authors, marketing essentially involves drawing and engaging your target. In the continuing effort to further support self published authors, here are four recommended book marketing strategies.

Many, if not most authors who selfpublish for the first time make mistakes. Weve also provided the programs in the table below to help you. Debbie drum selfpublishing and marketing strategies. How i sold over half a million books selfpublishing youtube. Social media book marketing strategies with rachel thompson. How to create a book marketing and publicity campaign. A marketing strategy is a document that puts all your book marketing ideas into one place. This is because a majority of people know very little about self publishing and consider traditional publishing to be the only publishing option. The royalty you receive from amazon or your publisher%. Luckily for us all, the internet provides a relatively level playing field. However, if you dont get the following nine marketing strategy basics right first, you. Here are several book marketing strategies indie authors can employ to help publish a book on the right foot. On your blog and facebook you are just being your charmy and handsome self.